The Moat Between Apple Maps and Google Maps

Justin O’Beirne wrote (another) blog post comparing Apple and Google’s respective mapping apps. In this recent piece, he argues there’s a sizable moat between the two because Google has more AOIs, or “areas of interest.” Namely, buildings.

I don’t dispute Google has collected better data than Apple—and you can argue data is paramount in this context—but there is a flip side to this. In my usage, Apple Maps wins the day over Google. This is because (a) I live in the Bay Area, and as such, the data here is great; and (b) Apple Maps is far more visually accessible. As I tweeted earlier today, it’s a matter of perspective. In other words, data isn’t everything, even to maps. Accessibility, as ever, is a key factor too, so in my case, design and data make the difference.