Smart piece by Jason Snell, writing for iMore:
As hard as it is for me to believe, however, that era of Apple is long since past. It's been nearly a decade since the iPhone launched. In those days we thought we were pretty web savvy, but digital media was still largely a curiosity — an add-on to traditional print, TV, radio and the like. These days, we're all so interconnected: The prospect of a true surprise, on the order of what Apple pulled off consistently during the heyday of Steve Jobs, seems unrealistic.