Apple Employees Speak to the NYT Off-the-Record About Apple Watch

Brian X. Chen, reporting for The New York Times, scores a few nuggets on the Watch:

Inside Apple, members of the team that worked on the watch product, code-named Gizmo, say it was a difficult engineering challenge. Three employees briefed on the project agreed to speak on the condition of anonymity.

In an effort to maintain secrecy, engineers testing the watch outside the office even created fake casing that made the Apple device resemble a Samsung watch, one person said.

The people who created the watch have been described by Apple employees as an “all-star team.” Apple’s top designers and engineers who worked on its iPhone, iPad and Macs are all part of it, several Apple employees said. Top executives include Jony Ive, Apple’s head of design; Jeff Williams, the head of operations; and Kevin Lynch, a former Adobe executive, who leads the watch’s software development.


Apple has said the watch battery is estimated to last a full day, requiring a user to charge it at night, similar to a smartphone. The company also developed a yet-to-be-announced feature called Power Reserve, a mode that will run the watch on low energy but display only the time, according to one employee.

Can't wait for next week's press event, at which Apple will reveal more details about the Watch.