Apple Announces CarPlay

Per Apple’s PR machine:

Apple® today announced that leading auto manufacturers are rolling out CarPlay, the smarter, safer and more fun way to use iPhone® in the car. CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri® without distraction. Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

As I tweeted a little who ago, this has got to be, for me, the least exciting product announcement from Apple in a long time. While CarPlay only works in certain models, and people aren’t going to upgrade their car just for it, it sucks that I’ll never be able to check it out. Unless Apple someday releases a self-driving iCar with CarPlay integration, this technology is utterly useless to me since I’m unable to drive due to my vision.

Also: notice the pun in the headline of the press release. Well done.