Last Friday, TechCrunch reported Apple was in talks to acquire Shazam. This morning, the company issued a statement to BuzzFeed on the deal:
“We are thrilled that Shazam and its talented team will be joining Apple,” Apple spokesperson Tom Neumayr said in a statement to BuzzFeed News. “Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.”
“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Neumayr continued. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
I wonder if this deal was more about the engineering talent than about the service.