Dave Zirin for The Nation, on what it means that LeBron is going back to Cleveland:
[F]or me, the idea that James would return to Cleveland, no matter how much of a train wreck of a franchise it had become, seemed preordained, even obvious, to anyone paying attention to his off-court persona. First of all, LeBron James is the most "meta", self-aware, consciously cinematic athlete we have ever seen. If Michael Jordan was the superstar of his own blockbuster movie, LeBron has always aspired to be actor, producer, and director. Every step he takes has one eye on posterity. "The Decision" of 2010, when LeBron "took [his] talents to South Beach", which brought him the rings that he craved but left hurt feelings and bad vibes in its wake, did not fit the script that LeBron James had already written in his own mind. If LeBron sees himself as Martin Scorsese, The Decision was his Bringing Out the Dead. By coming home to possibly bring a sports championship to the city of Cleveland for the first time since 1964, LeBron James can make Goodfellas. He can produce and direct his own magnum opus even -perhaps especially - if it means an ending where he's eating egg noodles and ketchup.
Securing a title for Cleveland would establish a legend far greater than winning multiple championships in Miami. Dragging a snake-bitten city to the heights of the sports world and smashing on all of the Modellian ill-karma in his path, would establish a narrative singularly his own. Choosing to return to Cleveland, a city that has lost almost a fifth of its population over the last two decades, makes him a prospective folk hero.
By going back to Cleveland, LeBron is embracing his power as someone transformative, someone who could be, without cliché or Nike branding, more than an athlete. By making all the haters, from Dan Gilbert to the fans who burned his jersey, to the vicious media voices, sob in gratitude over his return, he is making this about more than just his own redemption, but theirs as well. Even by insisting on maximum money and not succumbing to the owner-friendly media-driven narrative that stars should accept less "for the good of the team", he is doing right by young players currently getting hosed by a boss-friendly collective bargaining agreement. It may take some time to make it all work in Cleveland, but by shouldering the burden of a city's collective damaged psyche and demonstrating the power to rebuild the most burned of bridges, LeBron is going for folk-hero status. He is attempting to produce the ultimate movie of his athletic life. Succeed or fail, it will be a collective thrill to see him try to write the final act. In other words, he's already won.
See also: Bill Simmons's splendid piece for Grantland on LeBron-to-the-Cavs.